Below are a list of CE talks

that you are going to LOVE!

Your Frame Markup is Limiting Your Profitability

1 Hour ABO & COPE Approved
ABO - Course # S24N115 Exp. 10/25/2025
COPE - Course # 94374-PM  Synchronous In-Person Exp. 11/19/2025

There is not a standard class offered in our optometric training on proper retailing of frame inventory. When it comes to pricing many are guessing and hoping they make money in the end. Good news! There is a retail science of how to properly price and merchandise your frames. Join in and open the opportunities in your optical with simple adaptations you can start making on Monday morning. 



No Thanks. I’ve Got My Prescription. Bye.

1 Hour ABO & COPE Approved
ABO - Course # S24N117 Exp. 10/25/2025
COPE - Course # 94376-PM  Synchronous In-Person Exp. 10/15/2025

That darn "Eyeglass Rule"! Now that you have to give that Rx before you start selling glasses, is this going to decrease your capture rate? No! There is a proven method to make sure it doesn’t. In this class we review the science of influential communications. Here every team member will be equipped with the tools to save these sales. When your team knows how to effectively communicate with your patients the results are astonishing.



3 Red Flags of Mismanaged Frame Boards

1 Hour ABO & COPE Approved
ABO - Course # S25N016  Exp. 03/03/2027
COPE - Course # 91242-PM  Synchronous In-Person Exp. 04/26/2025

So many optical have data, but have no idea what to do with it! Take a look at 3 major mistakes made in opticals. Stop allowing stagnant inventory to hold back your profitability and learn to rethink how you can intentionally structure and manage your frame boards to allow the investment in your optical to thrive. 



Stop the walkouts!

4 Proven Methods to do so using Influential Communication

1 Hour ABO & COPE Approved Virtual. Pending In-Person.
ABO - Course # S25N017  Exp. 03/03/2028
COPE - Course # 96679-PM  Synchronous In-Person Exp. 02/27/2026

You’ve been told to prescribe from the chair and refine the handoff, yet they have omitted a vital piece of the puzzle. This void creates a gamble every time you hand off a patient. This course will give you and your team the control to genuinely influence your patients’ decisions.



Proven Methods to Build Outstanding Optical Teams

1 Hour ABO & COPE 
ABO - Course # S25N018 Exp. 03/06/2028
COPE - Course # 96681-PM Synchronous In-Person Exp. 02/26/2026

Finding an employee with the right personality is really nice, but creating a framework to allow each team member to know their path to growth and create personal accountability...now that is the structure that will allow for many personalities to thrive and your optical to grow at an astonishing rate.



Facilitated Learning Lab - Frame Board Merchandising

Hands-On Workshop

2 Hour ABO & COPE Approved
ABO - Course # S24N114 Exp. 11/16/2024
COPE - Course # 94373-PM  Synchronous In-Person Exp. 10/15/2025

Many optical leaders have a hard time visualizing how they could merchandise their optical differently. This course will help you to do just that. Think of small shops you have visited that made you want to stay and linger a little longer. That feeling is a result of ideal retail merchandising that creates an energy and experience, and the best news: it is being created in independent opticals everywhere! Join us as we walk through optimizing an experience in your optical through frame inventory management and merchandising that will keep your patients wanting to stay and shop.



Warranties

Don't Let Them Bleed You Dry

1 Hour ABO & Cope Approved

Expired - If you would like this course please allow 60 days for submission re-approval. 

Warranties are a pain in the neck and the topic creates a great divide in our industry as far as the different ways opticals use warranties. We will review similarities in successful warranty policies along with the warranty habits that will deteriorate the success of an optical. We will construct clear rules and habits for setting warranty guidelines. In the end, you will be confident in honoring warranties the RIGHT way!


The Revolving Door of New Hires

You try and try. Then once again, you are short-staffed. Let’s change that narrative.

1 Hour ABO, NCLE & COPE Approved

Expired - If you would like this course please allow 60 days for submission re-approval. 

“People just don’t want to work.” | “There’re no quality candidates.” | “No one is looking.”

Honestly though, how are you supposed to get to know a person in a few short interviews with lame questions about their history and asking about their favorite color to ‘keep the interview fresh’?!? (Insert eye-roll here.) We can keep complaining about the hiring process, or we can adapt it. In this course Kayla will walk you through a new process of interviewing and hiring an optometric staff, show you how to build a framework to attract quality employees, and build a platform of accountability for your entire team. WARNING: You will be expected to work. To be successful with this course, you will need to change the way you have been working your optical.