1 Hour ABO & COPE Approved
So many opticals have data, but have no idea what to do with it! In this course you will learn how to: Have the ability to quantify the performance of frame sales. Develop the knowledge to foresee and adapt to your optical’s unique sales trends. Figure out the importance of analytics in your optical decisions. And formulate a plan for your frame investment. Simply put, your practice will understand how to dramatically rethink your optical!
1 Hour ABO, NCLE & COPE Approved
“People just don’t want to work.” | “There’re no quality candidates.” | “No one is looking.”
Honestly though, how are you supposed to get to know a person in a few short interviews with lame questions about their history and asking about their favorite color to ‘keep the interview fresh’?!? (Insert eye-roll here.) We can keep complaining about the hiring process, or we can adapt it. In this course Kayla will walk you through a new process of interviewing and hiring an optometric staff, show you how to build a framework to attract quality employees, and build a platform of accountability for your entire team. WARNING: You will be expected to work. To be successful with this course, you will need to change the way you have been working your optical.
1 Hour ABO (Please give 60 days notice if you are desiring this course)
The amount of unhappy patients in poor-fitting eyewear is at an all time high! And online sales are not helping the issue. Patients are experiencing unwanted prism, and you need to know how to help. In this interactive training we will cover the basics of prism, then dive into how to identify unwanted prism and the best course of action for helping your patients.
1 Hour ABO & NCLE (Please give 60 days notice if you are desiring this course)
1 Hour ABO, NCLE & COPE Approved
A course almost too real to be approved for CE.
No joke, Kayla holds back nothing in this talk! She strolls right by the emotions, the gentle professionalism, and the egg-shell tip-toe business and says the things our independent opticals NEED TO HEAR. Starting with the fact that the education of most in the room is on the expertise of eyes...not of running a business! If you are ready to make some real changes to your optical’s day to day production, you will want to hear this talk.
1 Hour ABO, NCLE & COPE (Please give 60 days notice if you are desiring this course)
Online markets have created a dooms-day cloud in the minds of independent opticals. This lecture will address the fear head on. We have created a course that covers the dramatic shift in the landscape of optics. Dive into what has changed in the consumer mindset and breakdown the online appeal. Understand the reality of where opticals have failed and teach you how to make yourself relevant to your patients online…and guess what, it is NOT by hiring a company to do your social media for you!
1 Hour ABO Approved
Warranties are a pain in the neck and the topic creates a great divide in our industry as far as the different ways opticals use warranties. We will review similarities in successful warranty policies along with the warranty habits that will deteriorate the success of an optical. We will construct clear rules and habits for setting warranty guidelines. In the end, you will be confident in honoring warranties the RIGHT way!