Online markets have created a dooms-day cloud in the minds of independent opticals. We will address this fear head on. We have created a mini course that covers the dramatic shift in the landscape of optics. Dive into what has changed in the consumer mindset and breakdown the online appeal. Understand the reality of where opticals have failed and learn how to make yourself relevant to your patients online…and guess what, it is NOT by hiring a company to do your social media for you!