Sell Smart Course
The optical Sell Smart Course, breaks down the science of optometric sales. From sales training to technical education, troubleshooting, enhancing practice production and much more, Sell Smart optimizes the potential of your team.
Optical Uniqueness - Selling the best AR is best for your patient and best for you! Patient Perception
Sales Training - Simplify your AR sales pitch! The power of the "quote"
Business Metrics - Retail Pricing of your AR, Simplify your AR offerings, AR Tracking
Team Focus - Incentivizing higher AR sales to make a HABIT!
Optical Uniqueness - Why is your patient leaving your office to buy contacts? Keep them with a PROMISE.
Sales Training - The technique to sell annual supplies of contact lenses.
Business Metrics - Contact Lens Capture Rate on Annual Supplies and tool that will search your patient base and text them to buy from you! WHAT!?!?!
Team Focus - The importance of a great Office Manual
Customizable Office Manual & Practice Enhancers *Updated*
Dr. Contact Lens Full Interview
Optical Uniqueness - First Impressions Matter...Even Over the Phone
Sales Training - The Proper Phone Answering Techniques...STOP LOSING PATIENTS BEFORE THEY EVEN COME IN!
Business Metrics - The Value of Each Person on That Schedule
Team Focus - Incentivizing the Team to Create a Refined Habit on Scheduling
Optical Uniqueness - Your Brands Represent You!
Sales Training - Identify a WANT, uncover a NEED to make any SALE
Business Metrics - Most Important Numbers to Run in your Office
Team Focus - The Value of Scheduled Meetings for your Entire Team (it will make you more money, so yes, it is worth it)
Optical Uniqueness - Why do you have walk-outs?
Business Metrics - Creating Metrics of Why Patients are Leaving will Help to Make the Necessary Changes to Keep Them.
Team Focus - Effective Employee Reviews and Quarterly Check-Ins will Create a Happier and Higher Producing Team
Sales Training - The Power of Your Words in the Sales Process
Frame Show Planning
Frame Show Marketing
Frame Show Practice Enhancers
Optical Uniqueness: Understanding Lens Materials
Sales Training: Techniques to Selling Lenses for the Sake of Optics
Business Metrics: Lens Materials Covering Your Costs and Making You Profitable
Team Focus: Incentivizing Your Team to Make a Habit of Offering Better Lens Materials
Intro to the Prism Mini-Course
Online Glasses Regret
What Does Prism Do?
All About That Base
Wanted Prism
Unwanted Prism
Real World Example
Turn Regrets Into Part of the Solution
Simplify Your Retail Pricing in Your Optical Intro
Simplified Pricing for Lenses: The More Simple Your Pricing the Easier It Will Sell
Setting Up Simplified Pricing for Lenses Practice Enhancer
Setting Up Simplified Pricing for Frames
Maximize Pricing for Services in Your Practice and STOP DISCOUNTING EVERYTHING!
Optical Uniqueness: Ready to Make More Money? Start Mastering Multiple Pair Sales
Sales Training: Multiple Pair Sales Techniques Finessed in ALL AREAS of the Office
Business Metrics: Tracking Multiple Pair Sales. Because if We Track It, We Can Grow It!
Team Focus: Incentivizing the New Multiple Pair Sales Techniques to Become a Habit
Optometric Professionalism Intro
Optical Uniqueness: The Importance of Your Appearance
Sales Training: Your Professionalism is Reflected in Your Profitability
Business Metrics: Professionalism is the New Standard
Team Focus: Upholding Professionalism in Your Office is Part of Success
Welcome to Frame Board Mastery
The Passed Down Tradition
Reflection on Retail
The Re-Ordering Pickle
Tracking the ROI of your Investment
Board Space Allotment & Under-showcased Brands
Utilizing Your Metrics with a Plan
"A Styles" & "B Styles"
The Power of Data Together
School failed to mention that
Sales Training: Ordering Habits are a Major Factor in the Ability for Frames to Sell
Team Focus: Reflecting on Your Plan to Maximize Inventory Ordering
Optical Uniqueness: Finding Unique Brands and Styles That Keep 'Em Coming Back
Business Metrics: The R.O.I. of Your Frame Inventory and How to Maximize it
Team Focus: Hiring for Your Team? Make Sure You Use the Personality Profiler!
Optical Uniqueness: Creating a Great Team, Starts with ATTRACTING Great People
STOP Asking Terrible Interview Questions! Use these Interview Questions and Ask Them the Right Way
Business Metrics: The Cost of Hiring a New Employee to Understand the Importance of the Hiring Process
...just like we are dating!