Optical Uniqueness - Selling the best AR is best for your patient and best for you! Patient Perception

Sales Training - Simplify your AR sales pitch! The power of the "quote"

Business Metrics - Retail Pricing of your AR, Simplify your AR offerings, AR Tracking

Team Focus - Incentivizing higher AR sales to make a HABIT!

Optical Uniqueness - Why is your patient leaving your office to buy contacts? Keep them with a PROMISE.

Sales Training - The technique to sell annual supplies of contact lenses.

Business Metrics - Contact Lens Capture Rate on Annual Supplies and tool that will search your patient base and text them to buy from you! WHAT!?!?!

Team Focus - The importance of a great Office Manual

Customizable Office Manual & Practice Enhancers *Updated*

Dr. Contact Lens Full Interview

Optical Uniqueness - First Impressions Matter...Even Over the Phone

Sales Training - The Proper Phone Answering Techniques...STOP LOSING PATIENTS BEFORE THEY EVEN COME IN!

Business Metrics - The Value of Each Person on That Schedule

Team Focus - Incentivizing the Team to Create a Refined Habit on Scheduling

Optical Uniqueness - Your Brands Represent You!

Sales Training - Identify a WANT, uncover a NEED to make any SALE

Business Metrics - Most Important Numbers to Run in your Office

Team Focus - The Value of Scheduled Meetings for your Entire Team (it will make you more money, so yes, it is worth it)

Optical Uniqueness - Why do you have walk-outs?

Business Metrics - Creating Metrics of Why Patients are Leaving will Help to Make the Necessary Changes to Keep Them.

Team Focus - Effective Employee Reviews and Quarterly Check-Ins will Create a Happier and Higher Producing Team

Sales Training - The Power of Your Words in the Sales Process

Frame Show Planning

Frame Show Marketing

Frame Show Practice Enhancers

Optical Uniqueness: Understanding Lens Materials

Sales Training: Techniques to Selling Lenses for the Sake of Optics

Business Metrics: Lens Materials Covering Your Costs and Making You Profitable

Team Focus: Incentivizing Your Team to Make a Habit of Offering Better Lens Materials

Intro to the Prism Mini-Course

Online Glasses Regret

What Does Prism Do?

All About That Base

Wanted Prism

Unwanted Prism

Real World Example

Turn Regrets Into Part of the Solution

Simplify Your Retail Pricing in Your Optical Intro

Simplified Pricing for Lenses: The More Simple Your Pricing the Easier It Will Sell

Setting Up Simplified Pricing for Lenses Practice Enhancer

Setting Up Simplified Pricing for Frames

Maximize Pricing for Services in Your Practice and STOP DISCOUNTING EVERYTHING!

Optical Uniqueness: Ready to Make More Money? Start Mastering Multiple Pair Sales

Sales Training: Multiple Pair Sales Techniques Finessed in ALL AREAS of the Office

Business Metrics: Tracking Multiple Pair Sales. Because if We Track It, We Can Grow It!

Team Focus: Incentivizing the New Multiple Pair Sales Techniques to Become a Habit

Optometric Professionalism Intro

Optical Uniqueness: The Importance of Your Appearance

Sales Training: Your Professionalism is Reflected in Your Profitability

Business Metrics: Professionalism is the New Standard

Team Focus: Upholding Professionalism in Your Office is Part of Success

Welcome to Frame Board Mastery

The Passed Down Tradition

Reflection on Retail

The Re-Ordering Pickle

Tracking the ROI of your Investment

Board Space Allotment & Under-showcased Brands

Utilizing Your Metrics with a Plan

"A Styles" & "B Styles"

The Power of Data Together

School failed to mention that

Sales Training: Ordering Habits are a Major Factor in the Ability for Frames to Sell

Team Focus: Reflecting on Your Plan to Maximize Inventory Ordering

Optical Uniqueness: Finding Unique Brands and Styles That Keep 'Em Coming Back

Business Metrics: The R.O.I. of Your Frame Inventory and How to Maximize it

Team Focus: Hiring for Your Team? Make Sure You Use the Personality Profiler!

Optical Uniqueness: Creating a Great Team, Starts with ATTRACTING Great People

STOP Asking Terrible Interview Questions! Use these Interview Questions and Ask Them the Right Way

Business Metrics: The Cost of Hiring a New Employee to Understand the Importance of the Hiring Process

Optical Uniqueness: Keeping Morale All The Way Up, Patients Can Feel It

Team Focus: Encouraging The Advancement of Team Members

Sales Training: Increase Value to the Practice = Increased $$$ in Team's Pocket

Business Metrics: Laying Out The Monetary Increase For Self Improvement