Sell Smart Course
The optical Sell Smart Course, breaks down the science of optometric sales. From sales training to technical education, troubleshooting, enhancing practice production and much more, Sell Smart optimizes the potential of your team.
Teaching you everything school failed to mention.
As a doc, you go to school for the purpose of becoming a great doctor; therefore most struggle at the small business part. That is where we come in. We are great at running opticals!
Sell Smart Course Curriculum
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2
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Optical Uniqueness - Selling the best AR is best for your patient and best for you! Patient Perception
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Sales Training - Simplify your AR sales pitch! The power of the "quote"
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Business Metrics - Retail Pricing of your AR, Simplify your AR offerings, AR Tracking
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Team Focus - Incentivizing higher AR sales to make a HABIT!
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3
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Optical Uniqueness - Why is your patient leaving your office to buy contacts? Keep them with a PROMISE.
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Sales Training - The technique to sell annual supplies of contact lenses.
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Business Metrics - Contact Lens Capture Rate on Annual Supplies and tool that will search your patient base and text them to buy from you! WHAT!?!?!
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Team Focus - The importance of a great Office Manual
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Customizable Office Manual & Practice Enhancers *Updated*
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Dr. Contact Lens Full Interview
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4
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Optical Uniqueness - First Impressions Matter...Even Over the Phone
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Sales Training - The Proper Phone Answering Techniques...STOP LOSING PATIENTS BEFORE THEY EVEN COME IN!
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Business Metrics - The Value of Each Person on That Schedule
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Team Focus - Incentivizing the Team to Create a Refined Habit on Scheduling
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5
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Optical Uniqueness - Your Brands Represent You!
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Sales Training - Identify a WANT, uncover a NEED to make any SALE
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Business Metrics - Most Important Numbers to Run in your Office
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Team Focus - The Value of Scheduled Meetings for your Entire Team (it will make you more money, so yes, it is worth it)
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6
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Optical Uniqueness - Why do you have walk-outs?
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Business Metrics - Creating Metrics of Why Patients are Leaving will Help to Make the Necessary Changes to Keep Them.
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Team Focus - Effective Employee Reviews and Quarterly Check-Ins will Create a Happier and Higher Producing Team
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Sales Training - The Power of Your Words in the Sales Process
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7
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Frame Show Planning
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Frame Show Marketing
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Frame Show Practice Enhancers
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8
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Optical Uniqueness: Understanding Lens Materials
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Sales Training: Techniques to Selling Lenses for the Sake of Optics
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Business Metrics: Lens Materials Covering Your Costs and Making You Profitable
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Team Focus: Incentivizing Your Team to Make a Habit of Offering Better Lens Materials
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9
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Intro to the Prism Mini-Course
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Online Glasses Regret
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What Does Prism Do?
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All About That Base
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Wanted Prism
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Unwanted Prism
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Real World Example
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Turn Regrets Into Part of the Solution
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10
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Simplify Your Retail Pricing in Your Optical Intro
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Simplified Pricing for Lenses: The More Simple Your Pricing the Easier It Will Sell
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Setting Up Simplified Pricing for Lenses Practice Enhancer
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Setting Up Simplified Pricing for Frames
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Maximize Pricing for Services in Your Practice and STOP DISCOUNTING EVERYTHING!
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11
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Optical Uniqueness: Ready to Make More Money? Start Mastering Multiple Pair Sales
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Sales Training: Multiple Pair Sales Techniques Finessed in ALL AREAS of the Office
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Business Metrics: Tracking Multiple Pair Sales. Because if We Track It, We Can Grow It!
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Team Focus: Incentivizing the New Multiple Pair Sales Techniques to Become a Habit
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12
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Optometric Professionalism Intro
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Optical Uniqueness: The Importance of Your Appearance
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Sales Training: Your Professionalism is Reflected in Your Profitability
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Business Metrics: Professionalism is the New Standard
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Team Focus: Upholding Professionalism in Your Office is Part of Success
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13
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Welcome to Frame Board Mastery
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The Passed Down Tradition
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Reflection on Retail
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The Re-Ordering Pickle
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Tracking the ROI of your Investment
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Board Space Allotment & Under-showcased Brands
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Utilizing Your Metrics with a Plan
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"A Styles" & "B Styles"
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The Power of Data Together
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School failed to mention that
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14
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Sales Training: Ordering Habits are a Major Factor in the Ability for Frames to Sell
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Team Focus: Reflecting on Your Plan to Maximize Inventory Ordering
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Optical Uniqueness: Finding Unique Brands and Styles That Keep 'Em Coming Back
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Business Metrics: The R.O.I. of Your Frame Inventory and How to Maximize it
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15
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Team Focus: Hiring for Your Team? Make Sure You Use the Personality Profiler!
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Optical Uniqueness: Creating a Great Team, Starts with ATTRACTING Great People
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STOP Asking Terrible Interview Questions! Use these Interview Questions and Ask Them the Right Way
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Business Metrics: The Cost of Hiring a New Employee to Understand the Importance of the Hiring Process
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The only reason to stay is because you love us...
...just like we are dating!
That's right, Spexy never has contracts with any of our subscriptions. So if for some reason you are not feelin' it, you are free to go!
Membership Options
The Optical World Is Loving SPEXY...
"Exactly what I have been looking for!"
"As the owner/office manager of a practice experiencing a lot of growth recently, I have been looking for a good, approachable training program to get new employees started, as a refresher for myself, and as a starting point for further, more in-depth training. I came across SPEXY 101 and decided to purchase the course for myself. Oh. My. Word. This program is exactly what I have been looking for! Kayla's videos are easy to watch, she is so approachable and teaches the basics that new staff need to get started. This is going to be a great training tool for our office!"
"I wish we would have had a course like this during optometry school!"
This is a fantastic course for getting team members that are new to the optical world up to speed quickly, and in a fun & engaging way that they're not going to get bored or dread doing. I wish we would have had a course like this during optometry school!
"Kayla is the new generation of speakers we have been looking for new with a fresh perspective."
Kayla and Rook are amazing! They provide new and innovative ideas to practices for success. I highly recommend you contact them today. You have tried the rest now try the best.
Kayla is the new generation of speakers we have been looking for new with a fresh perspective . As Executive Director of the Opticians Association of Washington she knocked them dead at our spring convention. Cant wait to get her back book her now or she will not have room on her calendar soon.
"Managing the optical portion of my practice is way outside my comfort zone..."
"Kayla's assessments are for real improving my life. Managing the optical portion of my practice is way outside my comfort zone, so having a pro that knows my practice, my inventory and my trends is a huge help in making buying decisions. Thanks Kayla!!
"I am absolutely a better optician/manager now than before I started SPEXY."
"If I could give SPEXY and Kayla a million stars, I would. Being in optical for 6 years thus far, I have learned so much with the SPEXY videos, and I'm eager to learn more. I can't believe all of the things that I didn't know, or didn't think about! Kayla is an absolute genius. End of story. Not only will SPEXY help new opticians, it (obviously) helps seasoned opticians, and even a course to help combat insurance companies and their reimbursements (The Monster Course). Oh, oh, did I mention that SPEXY will also help you with your social media presence with Socially SPEXY? Kayla seriously thought of it all. Kayla is easy to listen to, fun to watch and hilarious. The workbook has an awesome feel to it (leave me alone, I'm weird, I'm a texture person). I am absolutely a better optician/manager now than before I started SPEXY.