Teaching you everything school failed to mention.

As a doc, you go to school for the purpose of becoming a great doctor; therefore most struggle at the small business part. That is where we come in. We are great at running opticals!
Teach my Team!
Spexy Sell Smart Course
Watch Intro Video

Behind the scenes

with the creator of the Spexy Sell Smart Course

Sell Smart Course Curriculum

  • 1

    How to use SPEXY University's Sell Smart Course

    • How to Use the Optical Sell Smart Course

  • 2

    Lesson 1: 100% AntiReflective Treatment

    • AntiRef Treatment - Optical Uniqueness

    • AntiRef Treatment - Sales Training

    • AntiRef Treatment - Business Metrics

    • AntiRef Treatment - Team Focus

    • Goal Tracker Practice Enhancer

  • 3

    Lesson 2: Increase Profitability of Your Contact Lens Practice

    • Contact Lenses - Optical Uniqueness

    • No Hassle Agreement Practice Enhancer

    • Contact Lenses - Sales Training

    • Contact Lenses - Business Metrics

    • Creating a great Office Manual - Team Focus

    • Customizable Office Manual & Practice Enhancers *Updated*

  • 4

    Lesson 3: Fill the Schedule

    • Fill the Schedule - Optical Uniqueness

    • Fill the Schedule - Sales Training

    • Fill the Schedule - Business Metrics

    • Fill the Schedule - Team Focus

  • 5

    Lesson 4: Importance of Good Brands, Uncover a Need, Scheduled Meetings

    • Your Brands Represent You! - Optical Uniqueness

    • Identify a WANT, uncover a NEED - Sales Training

    • Most Important Decision-Making Numbers to Run - Business Metrics

    • The Importance of Scheduled Meetings - Team Focus

  • 6

    Lesson 5: Minimizing Walk-Outs, Team Reviews

    • Why do you have walk-outs? - Optical Uniqueness

    • Creating Metrics of Why they are Leaving - Business Metrics

    • Effective Employee Reviews and Quarterly Check-Ins - Team Focus

    • The Power of Your Words - Sales Training

  • 7

    Lesson 6: Frame Show Mastery

    • Frame Show Planning

    • Frame Show Marketing

    • Frame Show Practice Enhancers

  • 8

    Lesson 7: Lens Materials

    • Optical Uniqueness: Understanding Lens Materials

    • Sales Training: Understanding Lens Materials

    • Business Metrics: Lens Materials

    • Team Focus: Lens Materials

  • 9

    Bonus Prism Mini-Course

    • Intro to the Prism Mini-Course

    • Online Glasses Regret

    • What Does Prism Do?

    • All About That Base

    • Wanted Prism

    • Unwanted Prism

    • Real World Example

    • Turn Regrets Into Part of the Solution

  • 10

    Lesson 8: Retail Pricing

    • Simplify Your Retail Pricing Intro

    • Simplified Pricing for Lenses

    • Simplified Pricing for Lenses Practice Enhancer

    • Simplified Pricing for Frames

    • Maximize Pricing for Services

  • 11

    Lesson 9: Multiple Pair Sales

    • Optical Uniqueness: Multiple Pair Sales

    • Sales Training: Multiple Pair Sales

    • Business Metrics: Multiple Pair Sales

    • Team Focus: Multiple Pair Sales

  • 12

    Lesson 10: Professionalism

    • Professionalism Intro

    • Optical Uniqueness: Professionalism

    • Sales Training: Professionalism

    • Business Metrics: Professionalism

    • Team Focus: Professionalism

  • 13

    Lesson 11: Frame Inventory Management

    • Sales Training: Ordering Habits

    • Team Focus: Your Plan to Maximize Inventory Ordering

    • Optical Uniqueness: Finding Brands That Keep 'Em Coming Back

    • Business Metrics: The R.O.I. of Your Frame Inventory

  • 14

    Lesson 12: Hiring In An Optical Office, It's Just Different.

    • Team Focus: Hiring Personality Profiler

    • Optical Uniqueness: Attracting Great People

    • Sales Training: Interview Questions Asked the Right Way

    • Business Metrics: The Cost of New Hires

  • 15

    Lesson 13: Valued! Having A Team That Feels Valued Pays-Off.

    • Optical Uniqueness: Keeping Morale All The Way Up, Patients Can Feel It

    • Team Focus: Encouraging The Advancement of Team Members

    • Sales Training: Increase Value to the Practice = Increased $$$ in Team's Pocket

    • Business Metrics: Laying Out The Monetary Increase For Self Improvement

What is different about Optical Sell Smart??

Every month we cover...

  • Optical Uniqueness

    Discover what sets you apart. Find what is different and then share it!

  • Team Focus

    Learn to finesse happiness, productivity and incentives to build a strong team.

  • Business Metrics

    Master the analytic markers of growth in an optical. That which is tracked will grow.

  • Sales Training

    Like it or not, you are a salesman. But what is great about selling in optical? What we sell, makes our patients' lives better!

The only reason to stay is because you love us...

...just like we are dating!

That's right, Spexy never has contracts with any of our subscriptions. So if for some reason you are not feelin' it, you are free to go!
No. Contracts. Ever.

Just what you've been looking for to make a real change.

Start building your Optical Sell Smart Library today!

Prism Mini-Course INCLUDED!

Just because we love ya.

Your Optical Sell Smart Subscription now includes the Prism Mini-Course as bonus content!
Learn about the Prism-Mini Course

The Optical World Is Loving SPEXY...

"Exactly what I have been looking for!"

Office Manager in South Dakota

"As the owner/office manager of a practice experiencing a lot of growth recently, I have been looking for a good, approachable training program to get new employees started, as a refresher for myself, and as a starting point for further, more in-depth training. I came across SPEXY 101 and decided to purchase the course for myself. Oh. My. Word. This program is exactly what I have been looking for! Kayla's videos are easy to watch, she is so approachable and teaches the basics that new staff need to get started. This is going to be a great training tool for our office!"

"I wish we would have had a course like this during optometry school!"

Doctor in Idaho

This is a fantastic course for getting team members that are new to the optical world up to speed quickly, and in a fun & engaging way that they're not going to get bored or dread doing. I wish we would have had a course like this during optometry school!

"Kayla is the new generation of speakers we have been looking for new with a fresh perspective."

Executive Director of the Opticians Association of Washington

Kayla and Rook are amazing! They provide new and innovative ideas to practices for success. I highly recommend you contact them today. You have tried the rest now try the best. Kayla is the new generation of speakers we have been looking for new with a fresh perspective . As Executive Director of the Opticians Association of Washington she knocked them dead at our spring convention. Cant wait to get her back book her now or she will not have room on her calendar soon.

"Managing the optical portion of my practice is way outside my comfort zone..."

Doctor in Tennessee

"Kayla's assessments are for real improving my life. Managing the optical portion of my practice is way outside my comfort zone, so having a pro that knows my practice, my inventory and my trends is a huge help in making buying decisions. Thanks Kayla!!

"I am absolutely a better optician/manager now than before I started SPEXY."

Optical Manager in Bown Crossing

"If I could give SPEXY and Kayla a million stars, I would. Being in optical for 6 years thus far, I have learned so much with the SPEXY videos, and I'm eager to learn more. I can't believe all of the things that I didn't know, or didn't think about! Kayla is an absolute genius. End of story. Not only will SPEXY help new opticians, it (obviously) helps seasoned opticians, and even a course to help combat insurance companies and their reimbursements (The Monster Course). Oh, oh, did I mention that SPEXY will also help you with your social media presence with Socially SPEXY? Kayla seriously thought of it all. Kayla is easy to listen to, fun to watch and hilarious. The workbook has an awesome feel to it (leave me alone, I'm weird, I'm a texture person). I am absolutely a better optician/manager now than before I started SPEXY.