Do your meetings turn into complaining-conferences?

These quick, focused trainings tackle real changes on a team level. From sales training to technical education, troubleshooting, enhancing practice production and much more, this series optimizes the potential of your team.

The Optical Sell Smart Series

    1. How to Use the Optical Sell Smart Course

    1. Optical Uniqueness - Selling the best AR is best for your patient and best for you! Patient Perception

    2. Sales Training - Simplify your AR sales pitch! The power of the "quote"

    3. Business Metrics - Retail Pricing of your AR, Simplify your AR offerings, AR Tracking

    4. Team Focus - Incentivizing higher AR sales to make a HABIT!

    1. Optical Uniqueness - Why is your patient leaving your office to buy contacts? Keep them with a PROMISE.

    2. Sales Training - The technique to sell annual supplies of contact lenses.

    3. Business Metrics - Contact Lens Capture Rate on Annual Supplies and tool that will search your patient base and text them to buy from you! WHAT!?!?!

    4. Team Focus - The importance of a great Office Manual

    5. Customizable Office Manual & Practice Enhancers *Updated*

    6. Dr. Contact Lens Full Interview

    1. Optical Uniqueness - First Impressions Matter...Even Over the Phone

    2. Sales Training - The Proper Phone Answering Techniques...STOP LOSING PATIENTS BEFORE THEY EVEN COME IN!

    3. Business Metrics - The Value of Each Person on That Schedule

    4. Team Focus - Incentivizing the Team to Create a Refined Habit on Scheduling

    1. Optical Uniqueness - Your Brands Represent You!

    2. Sales Training - Identify a WANT, uncover a NEED to make any SALE

    3. Business Metrics - Most Important Numbers to Run in your Office

    4. Team Focus - The Value of Scheduled Meetings for your Entire Team (it will make you more money, so yes, it is worth it)

    1. Follow your State and Federal Regulations!

    2. Optical Uniqueness - Why do you have walk-outs?

    3. Business Metrics - Creating Metrics of Why Patients are Leaving will Help to Make the Necessary Changes to Keep Them.

    4. Team Focus - Effective Employee Reviews and Quarterly Check-Ins will Create a Happier and Higher Producing Team

    5. Sales Training - The Power of Your Words in the Sales Process

About this video series

  • 56 lessons
  • 6.5 hours of video content
  • Included in your Membership

What is different about Optical Sell Smart??

Every month we cover...

  • Optical Uniqueness

    Discover what sets you apart. Find what is different and then share it!

  • Team Focus

    Learn to finesse happiness, productivity and incentives to build a strong team.

  • Business Metrics

    Master the analytic markers of growth in an optical. That which is tracked will grow.

  • Sales Training

    Like it or not, you are a salesman. But what is great about selling in optical? What we sell, makes our patients' lives better!

Teaching you everything school failed to mention.

As a doctor or optician, you go to school and obtain CE's for the purpose of becoming a great doctor or optician. This is what causes the independent practice struggle. There are no teachings on maximizing the business side of optical. That is where we come in. We are great at running profitable opticals!
Spexy Sell Smart Course

The only reason to stay is because you love us...

...just like we are dating!

That's right, Spexy never has contracts with any of our subscriptions. So if for some reason you are not feelin' it, you are free to go!
No Contracts Ever
Watch Intro Video

Behind the scenes

with the creator of the Spexy Sell Smart Course

The Optical World Is Loving Spexy...