Teaching you everything school failed to mention.

As a doc, you go to school for the purpose of becoming a great doctor; therefore most struggle at the small business part. That is where we come in. We are great at running opticals!
Teach my Team!
Spexy Sell Smart Course
Watch Intro Video

Behind the scenes

with the creator of the Spexy Sell Smart Course

Sell Smart Course Curriculum

  • 1

    How to use Spexy University's Sell Smart Course

  • 2

    Lesson 1: 100% AntiReflective Treatment

    • Optical Uniqueness - Selling the best AR is best for your patient and best for you! Patient Perception

    • Sales Training - Simplify your AR sales pitch! The power of the "quote"

    • Business Metrics - Retail Pricing of your AR, Simplify your AR offerings, AR Tracking

    • Team Focus - Incentivizing higher AR sales to make a HABIT!

  • 3

    Lesson 2: Increase Profitability of Your Contact Lens Practice

    • Optical Uniqueness - Why is your patient leaving your office to buy contacts? Keep them with a PROMISE.

    • Sales Training - The technique to sell annual supplies of contact lenses.

    • Business Metrics - Contact Lens Capture Rate on Annual Supplies and tool that will search your patient base and text them to buy from you! WHAT!?!?!

    • Team Focus - The importance of a great Office Manual

    • Customizable Office Manual & Practice Enhancers *Updated*

    • Dr. Contact Lens Full Interview

  • 4

    Lesson 3: Fill the Schedule

    • Optical Uniqueness - First Impressions Matter...Even Over the Phone

    • Sales Training - The Proper Phone Answering Techniques...STOP LOSING PATIENTS BEFORE THEY EVEN COME IN!

    • Business Metrics - The Value of Each Person on That Schedule

    • Team Focus - Incentivizing the Team to Create a Refined Habit on Scheduling

  • 5

    Lesson 4: Importance of Good Brands, Uncover a Need, Scheduled Meetings

    • Optical Uniqueness - Your Brands Represent You!

    • Sales Training - Identify a WANT, uncover a NEED to make any SALE

    • Business Metrics - Most Important Numbers to Run in your Office

    • Team Focus - The Value of Scheduled Meetings for your Entire Team (it will make you more money, so yes, it is worth it)

  • 6

    Lesson 5: Minimizing Walk-Outs, Team Reviews

    • Optical Uniqueness - Why do you have walk-outs?

    • Business Metrics - Creating Metrics of Why Patients are Leaving will Help to Make the Necessary Changes to Keep Them.

    • Team Focus - Effective Employee Reviews and Quarterly Check-Ins will Create a Happier and Higher Producing Team

    • Sales Training - The Power of Your Words in the Sales Process

  • 7

    Lesson 6: Frame Show Mastery

    • Frame Show Planning

    • Frame Show Marketing

    • Frame Show Practice Enhancers

  • 8

    Lesson 7: Lens Materials

    • Optical Uniqueness: Understanding Lens Materials

    • Sales Training: Techniques to Selling Lenses for the Sake of Optics

    • Business Metrics: Lens Materials Covering Your Costs and Making You Profitable

    • Team Focus: Incentivizing Your Team to Make a Habit of Offering Better Lens Materials

  • 9

    Bonus Prism Mini-Course

    • Intro to the Prism Mini-Course

    • Online Glasses Regret

    • What Does Prism Do?

    • All About That Base

    • Wanted Prism

    • Unwanted Prism

    • Real World Example

    • Turn Regrets Into Part of the Solution

  • 10

    Lesson 8: Retail Pricing

    • Simplify Your Retail Pricing in Your Optical Intro

    • Simplified Pricing for Lenses: The More Simple Your Pricing the Easier It Will Sell

    • Setting Up Simplified Pricing for Lenses Practice Enhancer

    • Setting Up Simplified Pricing for Frames

    • Maximize Pricing for Services in Your Practice and STOP DISCOUNTING EVERYTHING!

  • 11

    Lesson 9: Multiple Pair Sales

    • Optical Uniqueness: Ready to Make More Money? Start Mastering Multiple Pair Sales

    • Sales Training: Multiple Pair Sales Techniques Finessed in ALL AREAS of the Office

    • Business Metrics: Tracking Multiple Pair Sales. Because if We Track It, We Can Grow It!

    • Team Focus: Incentivizing the New Multiple Pair Sales Techniques to Become a Habit

  • 12

    Lesson 10: Professionalism

    • Optometric Professionalism Intro

    • Optical Uniqueness: The Importance of Your Appearance

    • Sales Training: Your Professionalism is Reflected in Your Profitability

    • Business Metrics: Professionalism is the New Standard

    • Team Focus: Upholding Professionalism in Your Office is Part of Success

  • 13

    Lesson 11: Frame Inventory Management

    • Sales Training: Ordering Habits are a Major Factor in the Ability for Frames to Sell

    • Team Focus: Reflecting on Your Plan to Maximize Inventory Ordering

    • Optical Uniqueness: Finding Unique Brands and Styles That Keep 'Em Coming Back

    • Business Metrics: The R.O.I. of Your Frame Inventory and How to Maximize it

  • 14

    Lesson 12: Hiring In An Optical Office, It's Just Different.

    • Team Focus: Hiring for Your Team? Make Sure You Use the Personality Profiler!

    • Optical Uniqueness: Creating a Great Team, Starts with ATTRACTING Great People

    • STOP Asking Terrible Interview Questions! Use these Interview Questions and Ask Them the Right Way

    • Business Metrics: The Cost of Hiring a New Employee to Understand the Importance of the Hiring Process

  • 15

    Lesson 13: Valued! Having A Team That Feels Valued Pays-Off.

    • Optical Uniqueness: Keeping Morale All The Way Up, Patients Can Feel It

    • Team Focus: Encouraging The Advancement of Team Members

    • Sales Training: Increase Value to the Practice = Increased $$$ in Team's Pocket

    • Business Metrics: Laying Out The Monetary Increase For Self Improvement

Course Enrollment Options

  • $49.00 / month

    $49.00 / monthSell Smart Course

    Monthly Subscription: Lessons released every month in the order that is optimized for staff implementation. Your library accumulates and stays in your history as long as your are a member of the course.
    Sign us up!
  • $520.00 / year

    $520.00 / yearSell Smart Course- Annual Subscription

    Same course. Only difference is immediate access to 12 lessons and the bonus lessons each year. Allowing you to have the option to change up the order you would like your team to complete each lesson.
    Sign us up!

What is different about Optical Sell Smart??

Every month we cover...

  • Optical Uniqueness

    Discover what sets you apart. Find what is different and then share it!

  • Team Focus

    Learn to finesse happiness, productivity and incentives to build a strong team.

  • Business Metrics

    Master the analytic markers of growth in an optical. That which is tracked will grow.

  • Sales Training

    Like it or not, you are a salesman. But what is great about selling in optical? What we sell, makes our patients' lives better!

The only reason to stay is because you love us...

...just like we are dating!

That's right, Spexy never has contracts with any of our subscriptions. So if for some reason you are not feelin' it, you are free to go!
No. Contracts. Ever.

Prism Mini-Course INCLUDED!

Just because we love ya.

Your Optical Sell Smart Subscription now includes the Prism Mini-Course as bonus content!
Learn about the Prism-Mini Course

The Optical World Is Loving SPEXY...

"Exactly what I have been looking for!"

Office Manager in South Dakota

"As the owner/office manager of a practice experiencing a lot of growth recently, I have been looking for a good, approachable training program to get new employees started, as a refresher for myself, and as a starting point for further, more in-depth training. I came across SPEXY 101 and decided to purchase the course for myself. Oh. My. Word. This program is exactly what I have been looking for! Kayla's videos are easy to watch, she is so approachable and teaches the basics that new staff need to get started. This is going to be a great training tool for our office!"

"I wish we would have had a course like this during optometry school!"

Doctor in Idaho

This is a fantastic course for getting team members that are new to the optical world up to speed quickly, and in a fun & engaging way that they're not going to get bored or dread doing. I wish we would have had a course like this during optometry school!

"Kayla is the new generation of speakers we have been looking for new with a fresh perspective."

Executive Director of the Opticians Association of Washington

Kayla and Rook are amazing! They provide new and innovative ideas to practices for success. I highly recommend you contact them today. You have tried the rest now try the best. Kayla is the new generation of speakers we have been looking for new with a fresh perspective . As Executive Director of the Opticians Association of Washington she knocked them dead at our spring convention. Cant wait to get her back book her now or she will not have room on her calendar soon.

"Managing the optical portion of my practice is way outside my comfort zone..."

Doctor in Tennessee

"Kayla's assessments are for real improving my life. Managing the optical portion of my practice is way outside my comfort zone, so having a pro that knows my practice, my inventory and my trends is a huge help in making buying decisions. Thanks Kayla!!

"I am absolutely a better optician/manager now than before I started SPEXY."

Optical Manager in Bown Crossing

"If I could give SPEXY and Kayla a million stars, I would. Being in optical for 6 years thus far, I have learned so much with the SPEXY videos, and I'm eager to learn more. I can't believe all of the things that I didn't know, or didn't think about! Kayla is an absolute genius. End of story. Not only will SPEXY help new opticians, it (obviously) helps seasoned opticians, and even a course to help combat insurance companies and their reimbursements (The Monster Course). Oh, oh, did I mention that SPEXY will also help you with your social media presence with Socially SPEXY? Kayla seriously thought of it all. Kayla is easy to listen to, fun to watch and hilarious. The workbook has an awesome feel to it (leave me alone, I'm weird, I'm a texture person). I am absolutely a better optician/manager now than before I started SPEXY.